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What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"
Here are a few points to consider.
No one is indispensable. What's your best option to make yourself essential?
Get the picture. Keep these considerations in mind and put yourself in the forefront of this thought process.
So what about you? Are you waiting for the ax to fall or are you sitting on the sidelines letting events carry you along? Are you actively pursuing avenues that will help you manage your destiny rather than it managing you?
I'm always amazed but the number of colleagues who come out of the woodwork when they get in trouble. I have been providing them with a game plan for years, but it has fallen on deaf ears. When the going gets rough they then call for help.
The best advice I can give is to be proactive. Get a routine established in self- promotion before it's too late. Plan a self promotion activity every week so that you constantly focus on your visibility.
Here are some self promotion ideas for consideration:
Does that give you enough ideas? Every week you should schedule at least one of the above activities. The summer is an ideal time to get started because work is a little less hectic. Here's a hint. Use the dog days of summer as a theme. Have a lot of fun with this one with great cards, funny dog cartoons and other creative ideas.
FYI: Dog Days is the name for the sultriest period of summer, from about July 3 to Aug. 11. Named in early times by observers in countries bordering the Mediterranean, the period was reckoned as extending from 20 days before to 20 days after the conjunction of Sirius (the dog star) and the sun.
So happy dog days of self promotion. Get busy because the next time I hear from you I don't want to learn you have "gone to the dogs."
JoAnn Hines' specialty is PACKAGING PEOPLE. Whether you want to be paid more, you just lost your job, or you want to progress in the one you have, Ms. Hines advice and expertise can help you transform your personal brand. She can show you how to package yourself and make your brand a hot commodity. It's easy once you know the ropes and begin to utilize her insider's secrets. She shows you step by step how to increase your visibility, credibility and marketability with easy to use tutorials and templates.
It is time to get started "Packaging Yourself."Email me the Chief People Packager @ firstname.lastname@example.org
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; "Why Not," as it would appear that a franchisee with prior experience has a leg up on the world and would have a better chance of instant success in our business models.
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is) you're looking for.
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not want unauthorized third parties to advertise their products, because they may do it in a poor manner which will generate negative consequences for the quality of the company's brand. Recently, Google was charged with trademark violations by Geico and American Blinds. The cases (C 03-05340 JF US District Court For The Northern District Of California San Jose Division) have gone to the discovery phase of litigation, which means the judges have said there is enough there right now factually to potentially justify these lawsuits. The impact of this trial could be vast for search marketers.
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these companies, and as long as these companies meet that expectation, they will continue to imprint their brand in the minds of our their audience. It's pretty simple really, if you just keep in mind these two principals.
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing company with no relatives or friends in that industry it is hard to break in and get work there, however if you con-brand with an existing company you may find yourself with more work than you can handle and able to bill at very high rates
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging.
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! I recommend being a part of your local town parades. For most local home towns, it only takes a convertible and some decorations. The biggest parade in my home town is the Rose Parade because I grew up in Pasadena. There are not too many locals in that parade, but the little know Doo-Dah Parade is FULL of locals and locals watching it. When people like a particular float or group, they throw soft tortillas at them. Most local parades are covered by the local cable company.
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness". Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next business transaction. The cheapest and effective way is creating and promoting a mascot for your company. Television Ads could have this mascot as the central theme or as an add-on. These typically tend to stick to the audience than your product or company name. This is both good and bad; a good mascot tends to make the customers take ownership of the mascot. Meaning they like to display and talk about it to others, a copycat cheap mascot brings in the wrath of the customer. So make a good Mascot for your company or team.
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ? which means more business for you!
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning. As a matter of fact I am preparing a lawsuit against the Federal Trade Commission for using one of his Brand Names and Federal Trademark in their Key Words and Meta Tags on the Federal Website, to attract visitors; a lawsuit which would have enough case law behind it to slam down the Federal Trade Commission with the help of the US Patent and Trademark Office.
Don?t Overlook Your Email When Considering Your Brand Identity
You wouldn't skip letterhead when sending out a sales letter - Or would you?
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your-face concepts of Branding messages from all over the world. Even in conversations that don't discuss it (and those are becoming few and far between), Branding is present. On television, in the supermarket, at the movie theater, in your car, Branding is constantly with you. If you're in business-any business-you are involved in Branding in some way. If you are a sole proprietor, you may, yourself, be a brand.
Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. They pay an ad agency to write and produce their commercials. There are so many words at their disposal, so many descriptions, so many emotional statements to attract customers, why would they use the trite phrase, " knowledgeable, friendly staff to serve you"? Even if they couldn't think of anything exciting, they could have used, "if you've got questions, we've got answers", "we specialize in providing answers"?"specializing in premium products and effective solutions"."Try and stump the staff with your questions, they love a challenge". "We don't have all the answers but we'll help find solutions"
Types of Logos
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.
Brand Extension; Going from Consumer to Commercial
As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche. Armor All is the newest company to offer it's brand name customer loyalty to sell these products. They of course have been heavy into the Car Wash Industry with National Networks of Distributors in Canada and The US and Europe for tire cleaners and protectants, now they are offering a concrete cleaner for home pressure washer do-it-yourselfers.
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important -- you're right. With 18 years in the naming and branding business, I've witnessed the good, the bad, and the really bad. Here's how you can avoid the worst of the mistakes and get off to a good start.
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