|Mikono.com - Branding resource by Mikono.|
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop on the computer until I had created an original business logo that felt totally right.
Luckily for me, in my day job I worked among some of the top designers in the world at the Department of Architecture at MIT. An elegant Italian Ph.D. student named Maria was doing me the favor of giving me feedback on my business logo. She loved it! That was reassuring, but what really helped was what she said next.
"And this can be your color scheme, too! You can get green boxes, or white bags or boxes with green ribbons, and make all your packaging match up with this. Oh, it will be so pretty!"
This started the wheels turning for me. Until then, I had gone with a rich, sparkly look. My display had used deep colors: black velvet, sheer purple fabric with silver snowflakes, and black velvet displays. Using this logo, and getting the advice from Maria, meant that I would need to go in a different direction.
I decided that the color scheme for everything in my business would be the colors of my logo: lime green, white and grey. First I designed business cards that were professionally printed on white glossy cardstock. Then I designed my website in these and coordinating colors.
For packaging, I used kraft boxes with round logo stickers, then moved to organza bags in white and pale lime green. I gradually changed my show setup so I had the perfect color tablecloths in pale lime green, with white and black displays and fixtures; even my tent is green. I also added a little color and whimsy in the form of bright bowls from which I hung flowerpot creatures purchased from a crafts shop. The creatures have proven so popular that I bought extra to resell at shows!
Little by little I continue to improve my setup, making it more elegant and professional. Each time I set up, I receive many compliments on the setup itself, and it does attract customers. People find the color scheme peaceful and inviting, and it doesn't compete with the jewelry. I also found this when I designed a brochure. The jewelry is quite colorful, and the subtlety of my color scheme provides a good background for it.
My advice for when you are setting up a business logo, website and/or booth is to find a color scheme that matches you and the feeling you want your business to convey. Don't be afraid to experiment with different pieces to get the look you want; it has taken me three years to get to this point, and it's still developing. You may want it to be as colorful as the rainbow or as sophisticated as basic black. Whatever it is, the important thing is to be consistent. That way, people will start to recognize the look of your business and remember you, helping to build business over time.
Author Susan Midlarsky of Aspiring Arts handcrafts jewelry with stones that harmonize well and are beneficial to the human body, color combinations that are connected to refinement, and sometimes offerings from nature. She has also recently started making glass beads; you can see her progress at her online blog. Susan loves the magical glow people feel upon finding a piece of jewelry that suits them or fills a need.
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace:
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and there?.THAT'S IT! $500 per pop!!??
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.
Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be selling up hill.
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.
Corporate Identity - A Rough Guide
A rough guide to corporate identity
Types of Logos
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.
Branding Guru - Brand Identity Guru
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.
Into The Limelight
To stand out in a cluttered world, become a recognized expert
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own business successfully.
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house. Its Starbucks owns the partnerships they grew the coffee then they might have a conflict of interest for their stockholders. Because they would be dictating the price of the coffee at the partnerships been sold to Starbucks. If they paid a little more than normal for those coffee beans, so the coffee plantation can expand by better production facilities and upgrade then Starbucks funneled money to those partnerships, that should have either paid in dividends, shown as profits or retained earnings. By doing that their stock price would go up and shareholders would be better served short-term. There is a lot more involved before that food or drink gets to your table. Commodities are very much part of the behind the scenes of our civilization.
Branding Your Business To Make More Money
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is their impression. For my company, Solutions Ink, I wanted to portray a fresh, professional, ease of use type of company whoose product meets their quality needs while helping their business. I wanted to portray Solutions Ink as always on the fore front of the printing and promotional product industry's.
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies do this very well, few advertising agencies understand the dynamics of multiple markets. I have seen many advertising agencies squander their client's money. In my company, our team has nominated a few companies for their understanding of their customers, we have only considered those companies who cross ethnic barriers, and market to multiple sectors and customers in many industries. My choice was Rolex and Nike. Others members of our team felt comfortable with were GM, Dell, In and Out Hamburgers, Starbucks, E-Trade, MFS, Coca Cola, FEDEX, Washington Mutual, Mastercard, Wal-Mart (new series of ads), GE and Southwest Airlines.
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness". Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next business transaction. The cheapest and effective way is creating and promoting a mascot for your company. Television Ads could have this mascot as the central theme or as an add-on. These typically tend to stick to the audience than your product or company name. This is both good and bad; a good mascot tends to make the customers take ownership of the mascot. Meaning they like to display and talk about it to others, a copycat cheap mascot brings in the wrath of the customer. So make a good Mascot for your company or team.
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...
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